Have you seen the latest research published by LinkedIn about Affluent Millennials? It’s pretty incredible. This generational subset is comprised of individuals born from 1981 to 1997 with at least $100,000 in investable assets, excluding real estate. These powerful consumers
On one hand, they are well-educated, tech-savvy, information-hungry and ambitious. On the other hand, they can also be impatient, easily distracted, and expect instant gratification. Who am I talking about? Millennials. Or perhaps you know them better as Generation Y or Echo Boomers.
Vince Vaugn is pretty funny. I’ve belly-laughed and rolled my eyes all the way through a few of his movies. I’ve also belly-laughed and rolled my eyes at more than a few stock photos. When I came across some stock
There’s a lot of buzz about buyer personas. Google the term and you get about 860,000 results, including definitions, blog posts, tutorials, offers, templates – even an institute dedicated to the topic. But is it all really necessary? HubSpot defines a
Have you ever found yourself in this situation? You’re mid-way through the fiscal year when you’re presented with a fantastic opportunity. Unfortunately, you’re forced to pass it up because it wasn’t in the budget. If your company is like most
We all know technology is changing marketing, but how we should all keep up with that rapid evolution is up for debate. Marketing used to be about creating a solid campaign, pushing it out to the world and measuring the