This week, Ferrari lost its title as the world’s most powerful brand, according to Brand Finance. Who could possibly be more powerful than a brand built on horsepower? Tiny little plastic blocks. Yes, Lego has stolen the spotlight. We’re all familiar with Legos.
Regardless of whether you’re a B2B or B2C marketer, what industry you’re in, or if you serve an internal audience of sales reps or an external audience of buyers, one thing remains the same: You are marketing to people. And
Whether you are in sales or marketing, you know there tends to be a disconnect between the two departments. In a typical organization, marketing is regularly pushing out new resources, updating brochures and modifying messaging all in hopes of supporting