Wise words from my husband when I was starting my own business. It’s one of the most uncomfortable things I’ve ever done, but also one of the most rewarding. [image] http://ow.ly/PiFir
April 21. If you haven’t heard by now, it is the day that Google will start including mobile-friendliness in its site ranking algorithms. Is your site ready?
When vetting a company, investors like to see diversity. Where? In several areas. They look for a strong product offering, a well-rounded team, a history of growth and success, and smart decisions made in a range of circumstances. No venture
Vince Vaugn is pretty funny. I’ve belly-laughed and rolled my eyes all the way through a few of his movies. I’ve also belly-laughed and rolled my eyes at more than a few stock photos. When I came across some stock
I just read a really great (albeit pretty old) post from the fabulous Joe Pulizzi about creating “Epic Content Marketing”. There was some really great advice throughout the article, but one point stood out to me above all the rest. Here’s
There’s a lot of buzz about buyer personas. Google the term and you get about 860,000 results, including definitions, blog posts, tutorials, offers, templates – even an institute dedicated to the topic. But is it all really necessary? HubSpot defines a
This week, Ferrari lost its title as the world’s most powerful brand, according to Brand Finance. Who could possibly be more powerful than a brand built on horsepower? Tiny little plastic blocks. Yes, Lego has stolen the spotlight. We’re all familiar with Legos.
Regardless of whether you’re a B2B or B2C marketer, what industry you’re in, or if you serve an internal audience of sales reps or an external audience of buyers, one thing remains the same: You are marketing to people. And
There’s a little coffee shop near me that I adore. It’s small, cozy and inviting. The aroma of freshly ground coffee greets me as soon as I open the door. The baristas are welcoming and friendly and have treated me
We talk a lot about content. We discuss the importance of a strong content strategy. We explain how to deliver content and how to gain valuable feedback. We talk about iteration and continuous improvement. But let’s get back to basics. What