About

Why Blueprint Marketing?

When building a house, you don’t start by selecting paint colors or shopping for decorations. You begin with the big-picture plan: The blueprint.

The same can be said for marketing. It’s easy to get excited about the latest technology, fanciest features, latest trends or what other companies are doing. It’s also easy to get overwhelmed with all the options available.

The most effective way to achieve results with marketing is by starting with the end goals and working backward to create a blueprint that will achieve your objectives. For many companies, this means looking at where you are now, defining where you want to be, and coming up with a plan that will get you there quickly and effectively.

That’s where Blueprint Marketing comes in. From simply auditing your content across multiple channels to crafting more complex integrated marketing plans or omnichannel content strategies, Blueprint makes it happen.

Service Areas:

    • Multichannel Content Experience Audits
    • Omnichannel Content Strategy
    • Customer Experience (CX) Journey Mapping
    • Brand Experience Strategy & Consulting
    • Integrated Marketing Strategy & Consulting

Who’s behind Blueprint Marketing?

Get to know Blueprint’s Chief Architect, Lindsay Tjepkema.

“Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.” – Robert Collier, Author