Lindsay Tjepkema: Blueprint’s Chief Architect

Lindsay Tjepkema Marketing Maven. Omnichannel-Obsessed. Content Queen.

Call her what you will, but she’s a marketing nerd in her glory when she’s in the midst of a well-planned, well-executed integrated marketing strategy. Lindsay believes that strong, unified, valuable content combined with meaningful, relevant, consistent experiences is the formula for today’s successful marketing strategy. She loves dreaming up creative new ways to reach a target audience and lives for the rush of building fully integrated omnichannel strategies to bring those dreams to life.

Lindsay has worked in a range of industries, from marketing technology to talent development, life science to economic development, software development to eProcurement, and more. Now, she applies that expertise here at Blueprint Marketing, where she helps B2B brands transform their multichannel content strategies into meaningful, consistent omnichannel brand experiences.

She has created strategies for a range of companies, including Intel, LinkedIn Marketing Solutions, SalonCentric – a L’Oreal brand, Office Depot, Ashley Furniture, and more.

Lindsay is a proud graduate of Lee Honors College at Western Michigan University, where she earned a bachelor’s degree in Marketing and Public Relations. She also earned a master’s degree in Integrated Marketing Communications from West Virginia University.

Learn more about Lindsay

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