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These Stock Photos are Brilliant (Yes, I’m Serious)

Vince Vaugn is pretty funny. I've belly-laughed and rolled my eyes all the way through a few of his movies. I've also belly-laughed and rolled my eyes at more than a few stock photos. When I came across some stock photos that one might use to represent tired over-used buzzwords like "synergy", "circle-back" or "there's no … Continue reading These Stock Photos are Brilliant (Yes, I’m Serious)

You are your own media company

I just read a really great (albeit pretty old) post from the fabulous Joe Pulizzi about creating "Epic Content Marketing". There was some really great advice throughout the article, but one point stood out to me above all the rest. Here's what Joe said: "The point is this: You are your own media company. As a … Continue reading You are your own media company

Buyer Personas: Do you really need them?

There's a lot of buzz about buyer personas. Google the term and you get about 860,000 results, including definitions, blog posts, tutorials, offers, templates - even an institute dedicated to the topic. But is it all really necessary? HubSpot defines a buyer persona as "a semi-fictional representation of your ideal customer based on market research and … Continue reading Buyer Personas: Do you really need them?

Horseshoes can’t protect you from the pain of stepping on a Lego

This week, Ferrari lost its title as the world's most powerful brand, according to Brand Finance. Who could possibly be more powerful than a brand built on horsepower? Tiny little plastic blocks. Yes, Lego has stolen the spotlight. We're all familiar with Legos. Many of us spent hours throughout childhood bringing our imaginations to life with the little … Continue reading Horseshoes can’t protect you from the pain of stepping on a Lego

How to Market to the New Breed of Consumer

Regardless of whether you're a B2B or B2C marketer, what industry you're in, or if you serve an internal audience of sales reps or an external audience of buyers, one thing remains the same: You are marketing to people. And people today are accessing information and interacting with the world in a new way, thanks … Continue reading How to Market to the New Breed of Consumer

Products or Customer Experience: Which wins customers?

There's a little coffee shop near me that I adore. It's small, cozy and inviting. The aroma of freshly ground coffee greets me as soon as I open the door. The baristas are welcoming and friendly and have treated me like a regular since my first visit. They're constantly buzzing around behind the counter brewing … Continue reading Products or Customer Experience: Which wins customers?

Back to Basics: What is Content?

We talk a lot about content. We discuss the importance of a strong content strategy. We explain how to deliver content and how to gain valuable feedback. We talk about iteration and continuous improvement. But let's get back to basics. What is content, anyway? I'm sure we all have an idea, but let's dive into what … Continue reading Back to Basics: What is Content?

Dynamic Planning

Have you ever found yourself in this situation? You're mid-way through the fiscal year when you're presented with a fantastic opportunity. Unfortunately, you're forced to pass it up because it wasn't in the budget. If your company is like most others, you spend seemingly endless hours in annual planning meetings discussing spreadsheets, crunching numbers, prioritizing … Continue reading Dynamic Planning

Has your sales enablement strategy evolved?

We all know technology is changing marketing, but how we should all keep up with that rapid evolution is up for debate. Marketing used to be about creating a solid campaign, pushing it out to the world and measuring the results at the end. Now marketers are feeling more pressure to drive tangible value and … Continue reading Has your sales enablement strategy evolved?

How Mobile Apps Can Align Sales and Marketing

Whether you are in sales or marketing, you know there tends to be a disconnect between the two departments. In a typical organization, marketing is regularly pushing out new resources, updating brochures and modifying messaging all in hopes of supporting the sales force and helping them close sales. However, because the sales force is often … Continue reading How Mobile Apps Can Align Sales and Marketing