Horseshoes can’t protect you from the pain of stepping on a Lego

This week, Ferrari lost its title as the world's most powerful brand, according to Brand Finance. Who could possibly be more powerful than a brand built on horsepower? Tiny little plastic blocks. Yes, Lego has stolen the spotlight. We're all familiar with Legos. Many of us spent hours throughout childhood bringing our imaginations to life with the little … Continue reading Horseshoes can’t protect you from the pain of stepping on a Lego

Products or Customer Experience: Which wins customers?

There's a little coffee shop near me that I adore. It's small, cozy and inviting. The aroma of freshly ground coffee greets me as soon as I open the door. The baristas are welcoming and friendly and have treated me like a regular since my first visit. They're constantly buzzing around behind the counter brewing … Continue reading Products or Customer Experience: Which wins customers?