Don’t put all your eggs in Google’s basket

When vetting a company, investors like to see diversity. Where? In several areas. They look for a strong product offering, a well-rounded team, a history of growth and success, and smart decisions made in a range of circumstances. No venture capitalist is going to invest in a one-dimensional company. When they find that all the … Continue reading Don’t put all your eggs in Google’s basket

These Stock Photos are Brilliant (Yes, I’m Serious)

Vince Vaugn is pretty funny. I've belly-laughed and rolled my eyes all the way through a few of his movies. I've also belly-laughed and rolled my eyes at more than a few stock photos. When I came across some stock photos that one might use to represent tired over-used buzzwords like "synergy", "circle-back" or "there's no … Continue reading These Stock Photos are Brilliant (Yes, I’m Serious)

Buyer Personas: Do you really need them?

There's a lot of buzz about buyer personas. Google the term and you get about 860,000 results, including definitions, blog posts, tutorials, offers, templates - even an institute dedicated to the topic. But is it all really necessary? HubSpot defines a buyer persona as "a semi-fictional representation of your ideal customer based on market research and … Continue reading Buyer Personas: Do you really need them?

Dynamic Planning

Have you ever found yourself in this situation? You're mid-way through the fiscal year when you're presented with a fantastic opportunity. Unfortunately, you're forced to pass it up because it wasn't in the budget. If your company is like most others, you spend seemingly endless hours in annual planning meetings discussing spreadsheets, crunching numbers, prioritizing … Continue reading Dynamic Planning

Has your sales enablement strategy evolved?

We all know technology is changing marketing, but how we should all keep up with that rapid evolution is up for debate. Marketing used to be about creating a solid campaign, pushing it out to the world and measuring the results at the end. Now marketers are feeling more pressure to drive tangible value and … Continue reading Has your sales enablement strategy evolved?