Introducing Marketer + Machine

I started something new and exciting this week at Emarsys: a podcast! That's right. It's time to add "Podcast Host" to my profile, as I have the honor of interviewing brilliant marketing minds and bringing our conversations to you each week starting now. Each weekly episode features an interview with a marketing leader, as well … Continue reading Introducing Marketer + Machine

Hustle is Bullsh*t

Hustle. Do more. Run faster. Work harder. Put in more hours. Go. Go. Go. Burn it hotter, bigger, brighter. ...until your little flame grows into a conflagration that lights up the whole YOUniverse and you win it all. ...or until you burn that flame right out. Hustle is bullshit. Yes, moving faster and shipping more … Continue reading Hustle is Bullsh*t

INFOGRAPHIC: The Road to Omnichannel Marketing Excellence …starts with Email

Perhaps you're a retailer and you've been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, … Continue reading INFOGRAPHIC: The Road to Omnichannel Marketing Excellence …starts with Email

What are Affluent Millennials seeking in Financial Service Providers?

What are Affluent Millennials seeking in Financial Service providers? This infographic will tell you. Very interesting research by LinkedIn! http://ow.ly/QAshP

The powerful persona of Affluent Millennials

The powerful persona of Affluent Millennials will drastically change the global financial services industry. How can it navigate the shift? http://marketing.linkedin.com/blog/part-2-affluent-millennials-are-reshaping-the-future-of-the-finance-industry/?src=s-bl

Advice I recently given that I should take, myself

Advice I recently gave to a friend in an email. When I reread it, I realized just how much I need to take my own advice. http://ow.ly/i/bLvDF

Wise words from my husband when I was starting my own business

Wise words from my husband when I was starting my own business. It's one of the most uncomfortable things I've ever done, but also one of the most rewarding. [image] http://ow.ly/PiFir

Not friendly with mobile? On 4/21, Google won’t be so friendly with you.

April 21. If you haven't heard by now, it is the day that Google will start including mobile-friendliness in its site ranking algorithms. Is your site ready?

You are your own media company

I just read a really great (albeit pretty old) post from the fabulous Joe Pulizzi about creating "Epic Content Marketing". There was some really great advice throughout the article, but one point stood out to me above all the rest. Here's what Joe said: "The point is this: You are your own media company. As a … Continue reading You are your own media company