How to Market to the New Breed of Consumer

Regardless of whether you're a B2B or B2C marketer, what industry you're in, or if you serve an internal audience of sales reps or an external audience of buyers, one thing remains the same: You are marketing to people. And people today are accessing information and interacting with the world in a new way, thanks … Continue reading How to Market to the New Breed of Consumer

How to Find Your Social Media Stride | Social Media Today

I love this article about How to Find Your Social Media Stride. From Social Media Today. So many people forget that social media isn't about posting as many status updates as possible on as many platforms as you can, regardless of who you're talking to or what you do (or don't) have to say. It's … Continue reading How to Find Your Social Media Stride | Social Media Today

Not ‘What’, but ‘Why’.

“The goal is not to work with people who need what you have. The goal is to work with people who believe what you believe.” – Simon Sinek This is a really great video for anyone in marketing, sales or business leadership. It's a good reminder of how we should all be thinking about our … Continue reading Not ‘What’, but ‘Why’.

More brands are +1ing Google+

Those of you who know me, or who may have been following my posts know that I am a Google fan. I have been a supporter of Google+ since its launch and am happy to see that it is gaining success among big brands. That's why I was so excited to see this article, which … Continue reading More brands are +1ing Google+

Google+: The Complete Guide

Are you wondering what Google+ is all about? Don't know what clicking "+1" does? How do Circles work? And what's a Hangout, anyway? Check out this great guide for Google+, which is updated regularly by Mashable. As they learn more about Google+, they add more to the guide. It's a great resource for people who … Continue reading Google+: The Complete Guide

Yowza! Who knew this about click-through rates?!

I was just reading this week's assignment and was really surprised with the information provided about the decrease in average click-through rates of banner ads. Did you see this, too? "In the mid-90s, the average click-through rate (i.e., the number of users who clicked on an ad divided by the number of times the ad … Continue reading Yowza! Who knew this about click-through rates?!

Why brands should, and will, care about Google+ Pages

Why brands should, and will, care about Google+ Pages - The Globe and Mail. So, I'm a fan of Google. I have been for years. I must admit that I'm pretty giddy about all of the great new products and features they've been launching lately. I can't wait to dig in and see how I … Continue reading Why brands should, and will, care about Google+ Pages