Products or Customer Experience: Which wins customers?

There's a little coffee shop near me that I adore. It's small, cozy and inviting. The aroma of freshly ground coffee greets me as soon as I open the door. The baristas are welcoming and friendly and have treated me like a regular since my first visit. They're constantly buzzing around behind the counter brewing … Continue reading Products or Customer Experience: Which wins customers?

Are you adding value or just adding to the clutter?

One thing I've learned in this class, as a marketer and just by being someone who tries to keep up with social media is that there is a LOT of clutter out there. It seems today that everyone is Tweeting, asking you to "Like" them, telling you to scan their QR codes, requiring you to … Continue reading Are you adding value or just adding to the clutter?