How Mobile Apps Can Align Sales and Marketing

Whether you are in sales or marketing, you know there tends to be a disconnect between the two departments. In a typical organization, marketing is regularly pushing out new resources, updating brochures and modifying messaging all in hopes of supporting the sales force and helping them close sales. However, because the sales force is often … Continue reading How Mobile Apps Can Align Sales and Marketing

Just getting started…

Emerging media is changing not only the way we work as marketers, but is completely shaking up the way we, as humans, communicate. Instead of relying on pen and paper, the United States Postal Service and costly long-distance phone calls, we can now text, chat, email, tweet, video chat, and follow the people and businesses … Continue reading Just getting started…