Social media cheat sheet

Ever get overwhelmed with all of the social media sites available? You're not alone. This infographic is a great resource. It provides an overview of the main social media sites, their pros and cons, key features, and how to get started with each. Very helpful, indeed. Just make sure you have a strategy first and … Continue reading Social media cheat sheet

Are you feelin’ it?

Obviously, we're all experiencing the increased adoption of various forms of emerging media. More and more companies seem to be engaging customers through social media, blogs, interactive websites, online advertising and webinars. Emerging media is everywhere! ...or is it? Just how much of this new media is your company using? If you're like the majority … Continue reading Are you feelin’ it?

Google+: The Complete Guide

Are you wondering what Google+ is all about? Don't know what clicking "+1" does? How do Circles work? And what's a Hangout, anyway? Check out this great guide for Google+, which is updated regularly by Mashable. As they learn more about Google+, they add more to the guide. It's a great resource for people who … Continue reading Google+: The Complete Guide

Are you adding value or just adding to the clutter?

One thing I've learned in this class, as a marketer and just by being someone who tries to keep up with social media is that there is a LOT of clutter out there. It seems today that everyone is Tweeting, asking you to "Like" them, telling you to scan their QR codes, requiring you to … Continue reading Are you adding value or just adding to the clutter?

RESOURCE: Google+ Pages Now Open For Businesses, Brands, Places & More

This article provides really helpful information on the new Pages feature within Google+. Let me know what you think! Google+ Pages Now Open For Businesses, Brands, Places & More. Has anyone out there played with Google+ from a business perspective yet? I'm creating a Google+ page for my company today! I'll let you all know … Continue reading RESOURCE: Google+ Pages Now Open For Businesses, Brands, Places & More

Government use of social media for public safety

Social media isn't just changing our personal lives or even our professional lives in marketing. It's changing the world. A recent article I read really made me see social media in a whole new light. Georgia Tech, Professor Michael Best is drawing attention to how social media can help identify - even prevent - dangerous … Continue reading Government use of social media for public safety

RESOURCE: Social Media Engagement Drives Customer Loyalty, Higher Spending

  Check out this MarketingProfs article on the impact social media has on buyer behavior!

Just getting started…

Emerging media is changing not only the way we work as marketers, but is completely shaking up the way we, as humans, communicate. Instead of relying on pen and paper, the United States Postal Service and costly long-distance phone calls, we can now text, chat, email, tweet, video chat, and follow the people and businesses … Continue reading Just getting started…