Have you ever found yourself in this situation? You're mid-way through the fiscal year when you're presented with a fantastic opportunity. Unfortunately, you're forced to pass it up because it wasn't in the budget. If your company is like most others, you spend seemingly endless hours in annual planning meetings discussing spreadsheets, crunching numbers, prioritizing … Continue reading Dynamic Planning
We all know technology is changing marketing, but how we should all keep up with that rapid evolution is up for debate. Marketing used to be about creating a solid campaign, pushing it out to the world and measuring the results at the end. Now marketers are feeling more pressure to drive tangible value and … Continue reading Has your sales enablement strategy evolved?